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If your company doesn’t analyze how they interact dynamically, it will be left behind

Thursday 28 February 2013, by lobilobop

Advertising Analytics 2.0
by Wes Nichols
Advertising touch points no longer work in isolation. If your company doesn’t analyze how they interact dynamically, it will be left behind.
Read the full article » http://hbr.org/2013/03/advertising-analytics-20/ar/1?cm_mmc=email-_-newsletter-_-hbr_monthly_update-_-hbrmu022813&referral=00205&utm_source=newsletter_hbr_monthly_update&utm_medium=email&utm_campaign=hbrmu022813

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